Built from 20+ years of solving complex commercial problems.
ProfitWorkz was founded on a simple belief: significant profit opportunities are often hidden inside the decisions businesses already make every day.
Our experience spans retailer, manufacturer and consulting leadership roles — providing a rare end-to-end perspective on how commercial value is created, lost and recovered.
Value Created
$525M+
Measurable Value Delivered
COGS Recovery
$120M+
Market Wide COGs Recovery
Price Increases
30+
100% Above Business Case
Experience
50+
Categories Across Retail and FMCG
Promotional Events
152k+
Optimised for Rapid Value Delivery
A commercial perspective built on both sides of the table.
Ken McWilliams has spent more than 20 years across retailer, manufacturer and consulting leadership roles.
His experience spans buying, pricing, revenue growth management, category strategy, customer negotiations and commercial transformation with businesses including Tesco, Unilever, L'Oréal, Treasury Wine Estates, Coles and 7-Eleven.
Having worked across both retailer and supplier economics, Ken brings an end-to-end perspective on how commercial decisions create — or destroy — value.
Across his consulting career, he has led commercial programs delivering more than $500M in measurable value.
Today, through ProfitWorkz, Ken partners with leadership teams to identify hidden profit opportunities, challenge existing commercial thinking and turn opportunity into measurable financial outcomes.
Challenge the Economics
Revenue, market share and growth matter. But not when the underlying economics are being destroyed.
Evidence Before Opinion
Commercial decisions should be grounded in credible data, clear economics and an explicit understanding of trade-offs.
Profit Over Activity
Commercial teams should be measured by the value they create, not the volume of work they produce.
Follow the Value
The biggest opportunities often sit between functions, customers, suppliers and existing ways of working.
Move With Pace
Perfect analysis delivered too late creates no value. Identify the opportunity, quantify it and act.
Build to Sustain
The strongest transformations leave teams with better decisions, stronger capability and commercial discipline.
Retailer and Supplier Perspective
Experience on both sides of the commercial table creates a broader understanding of where value sits and how decisions affect the entire value chain.
Commercial Depth
Pricing, promotions, trading terms, customer economics, RGM and commercial transformation — connected rather than treated as separate functional problems.
Diagnosis Through Delivery
We don't stop at identifying opportunity. Engagements can extend from diagnostics and business case development through to execution and in-market delivery.
Measured in Commercial Outcomes
Success is measured through profit, margin, revenue and enterprise value — not the number of recommendations produced.
