ProfitWorkz | Commercial Transformation & Profit Growth Consulting

Profit Found. Created. Delivered.

Profit is often hidden inside the commercial decisions businesses already make every day.

ProfitWorkz helps retailers and consumer businesses find, quantify and unlock hidden profit across pricing, promotions, customer economics, trade investment and commercial execution.

EBIT Growth. Margin Improvement. Revenue Acceleration. Value Creation.

EBIT Growth. Margin Improvement. Revenue Acceleration. Value Creation.

Value Created

$525M+

Measurable Value Delivered

COGS Recovery

$120M+

Market Wide COGs Recovery

Price Increases

30+

100% Above Business Case

Experience

50+

Categories Across Retail and FMCG

Rapid Value Delivery

152K+

Optimised for Rapid Value Delivery

Case Studies. Significant value. Delivered.

“Embedded partner, not just a consultant.” Global Managing Director, Tier One FMCG Manufacturer

$110M Value Creation

$80M Profit Recovery

+15% Price per Kilogram

Joint Business Planning

$110M+ Value Creation

A large consumer goods business had inconsistent pricing, unclear value propositions and margin leakage. We found weak price ladders, portfolio overlap and disconnected investment decisions. We designed and delivered an 18-month pricing and value architecture program from diagnosis to execution.
The result: more than $110M in value created and a scalable framework for future growth.

Discuss a similar challenge

Results That Matter

We identify hidden profit, create new sources of value and deliver measurable commercial outcomes.

EBIT Growth

EBIT Growth

Accelerating earnings through pricing, mix, supplier value and commercial execution.

Outputs:

Earnings Growth

Profit Recovery

Pricing Uplift

Value Delivery

Let's talk

Margin Improvement

Margin Improvement

Strengthening profitability by eliminating leakage and improving commercial effectiveness.

Outputs:

Margin Expansion

Trade Efficiency

Cost Optimisation

Profit Pool Expansion and Capture

Let's talk

Revenue Growth

Revenue Growth

Sustainable growth through stronger value propositions, pricing and customer activation.

Outputs:

Revenue Acceleration

Volume Growth

Customer and Shopper Value

Market Share Growth

Let's talk

Commercial Transformation

Commercial Transformation

Commercial performance through strategic alignment, prioritisation and disciplined execution.

Outputs:

Performance Recovery

Strategic Alignment

Resource Focus

Faster Execution

Let's talk

Value Creation

Value Creation

Creating new value through innovation, optimisation and growth opportunities.

Outputs:

New Profit Pools and Expansion

Growth Platforms

Innovation

Strategic Advantage

Let's talk

Commercial Excellence

Commercial Excellence

Building capability, governance and execution that turn results into lasting performance.

Outputs:

Capability Building

Commercial Governance

Decision Excellence

Execution Excellence

Let's talk

Founder: Kenneth McWilliams

Former Executive | Coles, Unilever, Mondelez, L'Oréal, Treasury Wine Estates & 7-Eleven

Harvard Business School General Management Program (GMP35)

More than 20 years across retailer, manufacturer and consulting leadership roles.

Ken has worked on both sides of the commercial table — buying, pricing, revenue growth, customer strategy and commercial transformation across some of the world's leading consumer businesses.

Having delivered more than $500M in measurable value, he founded ProfitWorkz to help leadership teams find commercial opportunities that are often hidden between functions, data and existing ways of working.

Send me an email: hello@profitworkz.com

Founder: Kenneth McWilliams

Former Executive | Coles, Unilever, Mondelez, L'Oréal, Treasury Wine Estates & 7-Eleven

Harvard Business School General Management Program (GMP35)

More than 20 years across retailer, manufacturer and consulting leadership roles.

Ken has worked on both sides of the commercial table — buying, pricing, revenue growth, customer strategy and commercial transformation across some of the world's leading consumer businesses.

Send me an email: hello@profitworkz.com

Founder: Kenneth McWilliams

Former Executive | Coles, Unilever, Mondelez, L'Oréal, Treasury Wine Estates & 7-Eleven

Harvard Business School General Management Program (GMP35)

More than 20 years across retailer, manufacturer and consulting leadership roles.

Ken has worked on both sides of the commercial table — buying, pricing, revenue growth, customer strategy and commercial transformation across some of the world's leading consumer businesses.

Send me an email: hello@profitworkz.com

“I founded ProfitWorkz because I kept seeing the same pattern: significant profit opportunities already existed inside businesses, but were hidden between functions, data and everyday commercial decisions.”

Ken McWilliams, Founder

Experience built across some of the world's most recognised brands

How We Help Organisations ~ Frequently Asked Questions
Everything you need to know about how ProfitWorkz helps retailers, FMCG suppliers and consumer brands unlock hidden profit and accelerate growth.

What types of businesses do you work with?

ProfitWorkz specialises in retailers, FMCG manufacturers, consumer brands and private equity-backed businesses. Our experience spans more than 50 categories across grocery, convenience, liquor, pharmacy, health and beauty, general merchandise and consumer goods.

How do you identify profit opportunities?

Why do organisations engage ProfitWorkz rather than a traditional consultancy?

Do you provide recommendations or support implementation?

We already have commercial, pricing and category teams. Why would we need ProfitWorkz?

How much profit is hidden in your business?

A conversation is often enough to identify where the biggest

commercial opportunities may be.

A conversation is often enough to identify where the biggest

commercial opportunities may be.

Discuss a Commercial Challenge

Profit Found. Created. Delivered.

Profit Found. Created. Delivered.

Profit Found. Created. Delivered.

Profit is often hidden inside the commercial decisions businesses already make every day.

EBIT Growth. Margin Improvement. Revenue Acceleration. Value Creation.

$525M+

$120M+

30+

50+

152K+

Results That Matter

EBIT Growth

Accelerating earnings through pricing, mix, supplier value and commercial execution.

Margin Improvement

Strengthening profitability by eliminating leakage and improving commercial effectiveness.

Revenue Growth

Sustainable growth through stronger value propositions, pricing and customer activation.

Commercial Transformation

Commercial performance through strategic alignment, prioritisation and disciplined execution.

Value Creation

Creating new value through innovation, optimisation and growth opportunities.

Commercial Excellence

Building capability, governance and execution that turn results into lasting performance.

How We Help Organisations ~ Frequently Asked Questions Everything you need to know about how ProfitWorkz helps retailers, FMCG suppliers and consumer brands unlock hidden profit and accelerate growth.

How much profit is hidden in your business?

How much profit is hidden in your business?

How much profit is hidden in your business?

How We Help Organisations ~ Frequently Asked Questions
Everything you need to know about how ProfitWorkz helps retailers, FMCG suppliers and consumer brands unlock hidden profit and accelerate growth.